The Cascade Loop Association is a nonprofit destination marketing organization promoting the 440-mile Nationally designated Scenic Byway known as Washington State’s Ultimate Road Trip! The roadway encompasses three unique Scenic Byways and passes through seven counties. The 501(c)6 membership-based organization partners with increase visitation to the communities and member businesses within nine unique regions, through seven counties, and encompassing three individual scenic byways. Designated “Side Trips” also encourage visitors to experience rural communities near the Loop.
Travel Guide
We print and distribute 80,000 copies of our 80-page digest-size printed guide (also available for online viewing and download). Distribution through our members, and state-wide and regionally at visitor centers, airports, through Certified on Washington State Ferry runs, and to anyone who requests a copy through our online portal, or by email or phone call.
Digital Email Marketing
Twice-monthly issues sent to opt-in list over 33,000. provide planning information for users, by educating, promoting events, bringing additional exposure to members. Sponsorship opportunities for members.
Social Media
Our Facebook Followers (61k) and Instagram fans (14k) are engaged, and we deliver content to encourage near-future visits as well as future trip planning. Organic and paid placements. Sponsorship opportunities for members.
Website
Compelling content about all regions and side trips and members, itinerary builder, event calendar. Regular blogging, and sponsorship opportunities for members.
Print Ad Presence
We advertise out-of-market to draw travelers who will likely overnight in one of our communities. Ads run consistently in American Road Magazine, Adventure NW Magazine, Northwest Life & Travel.
Website
Digital Channels
We offer memberships at two participation levels (Basic $249 and Media-Rich $499), and we have been fortunate to receive grant funding from county lodging tax dollars each year – dependent on that county’s content proportion of the printed/online travel guide, and additional marketing projects.
